{"product_id":"mens-low-rise-modal-briefs-cheeky","title":"Mens Low Rise Modal Briefs - Cheeky Cut Soft Micro Modal (9 Colors)","description":"\u003cdiv style=\"font-family:inherit;max-width:820px;\"\u003e\n\n  \u003ctable style=\"width:100%;border-collapse:collapse;background:#F9F1F8;border:1px solid #E6CCE6;border-radius:8px;overflow:hidden;margin:0 0 22px;\"\u003e\n    \u003ctr\u003e\n      \u003ctd style=\"padding:10px 14px;border-bottom:1px solid #E6CCE6;font-size:14px;color:#6B2C5F;font-weight:600;width:32%;\"\u003eCut\u003c\/td\u003e\n      \u003ctd style=\"padding:10px 14px;border-bottom:1px solid #E6CCE6;font-size:14px;color:#333;\"\u003eLow-rise brief, cheeky high-cut back\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd style=\"padding:10px 14px;border-bottom:1px solid #E6CCE6;font-size:14px;color:#6B2C5F;font-weight:600;\"\u003eBack\u003c\/td\u003e\n      \u003ctd style=\"padding:10px 14px;border-bottom:1px solid #E6CCE6;font-size:14px;color:#333;\"\u003eFull seat panel cut high — covers the centre, frees the lower curve\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd style=\"padding:10px 14px;border-bottom:1px solid #E6CCE6;font-size:14px;color:#6B2C5F;font-weight:600;\"\u003ePouch\u003c\/td\u003e\n      \u003ctd style=\"padding:10px 14px;border-bottom:1px solid #E6CCE6;font-size:14px;color:#333;\"\u003eContoured and seamed, lifting fit\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd style=\"padding:10px 14px;border-bottom:1px solid #E6CCE6;font-size:14px;color:#6B2C5F;font-weight:600;\"\u003eWaistband\u003c\/td\u003e\n      \u003ctd style=\"padding:10px 14px;border-bottom:1px solid #E6CCE6;font-size:14px;color:#333;\"\u003eSlim covered elastic, no logo print\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd style=\"padding:10px 14px;border-bottom:1px solid #E6CCE6;font-size:14px;color:#6B2C5F;font-weight:600;\"\u003eFabric\u003c\/td\u003e\n      \u003ctd style=\"padding:10px 14px;border-bottom:1px solid #E6CCE6;font-size:14px;color:#333;\"\u003eFabric: 95% micro modal, 5% spandex. Modal-lined crotch.\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd style=\"padding:10px 14px;font-size:14px;color:#6B2C5F;font-weight:600;\"\u003eSizes\u003c\/td\u003e\n      \u003ctd style=\"padding:10px 14px;font-size:14px;color:#333;\"\u003eM · L · XL · XXL — see size chart\u003c\/td\u003e\n    \u003c\/tr\u003e\n  \u003c\/table\u003e\n\n  \u003ch2 style=\"font-size:20px;color:#6B2C5F;margin:0 0 12px;font-weight:600;\"\u003eMicro Modal, Cut Cheeky, in Nine Colours\u003c\/h2\u003e\n  \u003cp style=\"font-size:15px;line-height:1.75;color:#333;margin:0 0 20px;\"\u003e\n    Modal is what happens when you stop settling for cotton: cooler against the skin, noticeably softer, and it\n    keeps that softness after the wash that usually turns cotton stiff. This one is cut low at the waist and high\n    at the leg, so the back panel covers the centre and leaves the lower curve out — a proper cheeky brief,\n    not a full block. Nine colours, from white and charcoal through to magenta and dusty pink.\n  \u003c\/p\u003e\n\n  \u003ch3 style=\"font-size:17px;color:#6B2C5F;margin:24px 0 12px;font-weight:600;\"\u003e✨ What Makes This Different\u003c\/h3\u003e\n  \u003cul style=\"font-size:15px;line-height:1.9;color:#333;padding-left:20px;margin:0 0 20px;\"\u003e\n    \u003cli\u003e\n\u003cstrong\u003e95% micro modal\u003c\/strong\u003e — a fine-filament beech fibre that is softer, cooler and more breathable than cotton, and stays that way after washing\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCheeky high-cut back\u003c\/strong\u003e — the seat panel sits high on the cheek, so you get coverage where it counts and shape where it shows\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eLow rise\u003c\/strong\u003e — the waistband sits well below the hip bones, invisible under low-slung jeans\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eContoured lifting pouch\u003c\/strong\u003e — seamed and shaped rather than flat, with real support for daily wear\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSlim covered waistband\u003c\/strong\u003e — soft-edged and unbranded, with nothing to print through thin trousers\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eNine colours\u003c\/strong\u003e — white, black, charcoal, light grey, dusty pink, sky blue, royal blue, green and magenta\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eModal-lined crotch\u003c\/strong\u003e — the same soft fibre throughout, breathable all day\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003cdetails style=\"border:1px solid #E6CCE6;border-radius:8px;margin-bottom:10px;background:#fff;\"\u003e\n    \u003csummary style=\"padding:12px 16px;font-size:15px;font-weight:600;color:#6B2C5F;cursor:pointer;list-style:none;\"\u003e🧺 Fabric \u0026amp; Care\u003c\/summary\u003e\n    \u003cdiv style=\"padding:0 16px 14px;font-size:14px;line-height:1.75;color:#333;\"\u003e\n      \u003cp style=\"margin:0 0 8px;\"\u003eFabric: 95% micro modal, 5% spandex, with a modal-lined crotch. Lightweight, breathable and cool to the touch, with a soft four-way stretch.\u003c\/p\u003e\n      \u003cp style=\"margin:0;\"\u003eMachine wash cold in a mesh laundry bag, or hand wash. Wash the brights separately for the first few\n      washes. Do not bleach and skip the fabric softener — modal is already soft, and softener coats the\n      fibre and reduces breathability. Line dry or lay flat; tumble drying shortens the life of the elastic.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails style=\"border:1px solid #E6CCE6;border-radius:8px;margin-bottom:22px;background:#fff;\"\u003e\n    \u003csummary style=\"padding:12px 16px;font-size:15px;font-weight:600;color:#6B2C5F;cursor:pointer;list-style:none;\"\u003e❓ FAQ\u003c\/summary\u003e\n    \u003cdiv style=\"padding:0 16px 14px;font-size:14px;line-height:1.75;color:#333;\"\u003e\n      \u003cp style=\"margin:0 0 10px;\"\u003e\u003cstrong\u003eHow much does the back actually cover?\u003c\/strong\u003e\u003cbr\u003e\n      The seat panel covers the centre fully and the leg openings are cut high, so the lower curve of each cheek\n      sits outside the fabric. More coverage than a thong, less than a classic brief — that is the cheeky\n      cut.\u003c\/p\u003e\n      \u003cp style=\"margin:0 0 10px;\"\u003e\u003cstrong\u003eWhat is modal, and is it better than cotton?\u003c\/strong\u003e\u003cbr\u003e\n      Modal is a fibre spun from beech pulp. It is finer than cotton, so it feels smoother and cooler, absorbs\n      more moisture, and resists the stiffening that cotton develops after repeated washing. For hot weather and\n      for all-day wear, most people find it a clear upgrade.\u003c\/p\u003e\n      \u003cp style=\"margin:0 0 10px;\"\u003e\u003cstrong\u003eWho is this for?\u003c\/strong\u003e\u003cbr\u003e\n      Gay men, femboys, crossdressers and twinks, and anyone who wants a soft everyday brief with a shape to it.\n      Cut for a male body with a real pouch, never a resized women's garment.\u003c\/p\u003e\n      \u003cp style=\"margin:0 0 10px;\"\u003e\u003cstrong\u003eWill it show under trousers?\u003c\/strong\u003e\u003cbr\u003e\n      The waistband is slim and unbranded and the fabric is thin, so there is very little line. The high leg\n      opening also means no line across the thigh.\u003c\/p\u003e\n      \u003cp style=\"margin:0;\"\u003e\u003cstrong\u003eHow is it packaged?\u003c\/strong\u003e\u003cbr\u003e\n      Plain, unbranded outer packaging with no description of the contents on the label.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/details\u003e\n\n  \u003cdiv style=\"background:linear-gradient(135deg,#F9F1F8 0%,#E6CCE6 100%);border-radius:10px;padding:22px 24px;text-align:center;\"\u003e\n    \u003cp style=\"font-size:17px;font-weight:600;color:#6B2C5F;margin:0 0 8px;\"\u003eNine colours, one everyday cut\u003c\/p\u003e\n    \u003cp style=\"font-size:14px;line-height:1.7;color:#5a4a56;margin:0 0 14px;\"\u003e\n      Browse every \u003ca href=\"\/collections\/briefs\" style=\"color:#6B2C5F;font-weight:600;\"\u003ebrief for men\u003c\/a\u003e we carry\n      — modal, cotton, lace, mesh, sheer and bikini cuts.\n    \u003c\/p\u003e\n    \u003cp style=\"font-size:13px;color:#6B2C5F;margin:0;\"\u003eDiscreet plain packaging · free shipping on orders $79+\u003c\/p\u003e\n  \u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"My Store","offers":[{"title":"WHITE \/ M","offer_id":44584011366561,"sku":"SJK001","price":19.9,"currency_code":"USD","in_stock":true},{"title":"WHITE \/ L","offer_id":44584011399329,"sku":"SJK001","price":19.9,"currency_code":"USD","in_stock":true},{"title":"WHITE \/ XL","offer_id":44584011432097,"sku":"SJK001","price":19.9,"currency_code":"USD","in_stock":true},{"title":"WHITE \/ 2XL","offer_id":44584011464865,"sku":"SJK001","price":19.9,"currency_code":"USD","in_stock":true},{"title":"Light Blue \/ M","offer_id":44584011497633,"sku":"SJK001","price":19.9,"currency_code":"USD","in_stock":true},{"title":"Light Blue \/ L","offer_id":44584011530401,"sku":"SJK001","price":19.9,"currency_code":"USD","in_stock":true},{"title":"Light Blue \/ 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XL","offer_id":44584012087457,"sku":"SJK001","price":19.9,"currency_code":"USD","in_stock":true},{"title":"PURPLE \/ 2XL","offer_id":44584012120225,"sku":"SJK001","price":19.9,"currency_code":"USD","in_stock":true},{"title":"GREEN \/ M","offer_id":44584012152993,"sku":"SJK001","price":19.9,"currency_code":"USD","in_stock":true},{"title":"GREEN \/ L","offer_id":44584012185761,"sku":"SJK001","price":19.9,"currency_code":"USD","in_stock":true},{"title":"GREEN \/ XL","offer_id":44584012218529,"sku":"SJK001","price":19.9,"currency_code":"USD","in_stock":true},{"title":"GREEN \/ 2XL","offer_id":44584012251297,"sku":"SJK001","price":19.9,"currency_code":"USD","in_stock":true},{"title":"GRAY \/ M","offer_id":44584012284065,"sku":"SJK001","price":19.9,"currency_code":"USD","in_stock":true},{"title":"GRAY \/ L","offer_id":44584012316833,"sku":"SJK001","price":19.9,"currency_code":"USD","in_stock":true},{"title":"GRAY \/ 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